Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology for a practical, intelligent brand identity process that ensures traction and scalability in your tech startup. Guest David Kopp, CEO of Healthline Media, shares the company’s brand identity document and his experience creating brand assets that communicate to Healthline Media’s top customer profiles. This webinar covers material from Chapter 7: Brand Identity in Scaling theRead more
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice approach to crafting mission, vision, and values statements that set the foundations of company culture and successful scaling in your tech startup. Guest David Kopp, CEO of Healthline Media, shares how mission, vision, and values work drove behaviors that directly impacted high growth in 2016. This webinar covers material from Chapter 3: Vision, Mission and Values in ScalingRead more
