Thought leadership on the art of company building

Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology for a practical, intelligent brand identity process that ensures traction and scalability in your tech startup. Guest David Kopp, CEO of Healthline Media, shares the company’s brand identity document and his experience creating brand assets that communicate to Healthline Media’s top customer profiles.

This webinar covers material from Chapter 7: Brand Identity in Scaling the Revenue Engine, by Tom Mohr.