Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology to smart customer segmentation for optimal, sustained growth and successful scaling in your tech startup. Guest Tien Tzuo, CEO of Zuora, shares the story of Zuora’s customer segmentation strategy and hard-won tips on what really drives revenue. This webinar covers material from Chapter 4: Customer Segmentation in Scaling the Revenue Engine, by Tom Mohr.
Smart segmentation sparks scaling. You have a product. It makes the unworkable workable; the unavoidable and urgent easier. On some dimension of personal or corporate need (status, affiliation, safety, ease of use, cost, speed, etc.), your product wins big. Segmentation can only emerge from this: the solid foundation of a compelling product. Without it, you have nothing. Once you’ve nailed basic product / market fit, however, proper segmentation isRead more