You are whom you can credibly claim to be. Brand identity is the comprehensive expression of your aspirational self-image. Built upon the foundations of smart segmentation, distinctive value proposition, and clear competitive positioning, it is the final step in brand development. It’s important to remember that your brand’s value ultimately depends on just one thing: the meaning attached to it by the buyers and users in your target market.Read more
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology to smart customer segmentation for optimal, sustained growth and successful scaling in your tech startup. Guest Tien Tzuo, CEO of Zuora, shares the story of Zuora’s customer segmentation strategy and hard-won tips on what really drives revenue. This webinar covers material from Chapter 4: Customer Segmentation in Scaling the Revenue Engine, by Tom Mohr.