Precise pricing powers profit. In Microeconomics 101, you learn that companies should price to maximize the area under the demand curve: Demand curves should be estimated by segment. For a SaaS product, the x-axis (“Price per Unit”) becomes “Price per Package,” with Package indicating the average package for the segment (made up of a defined quantity tier). The y-axis (“Number of Units”) becomes “Number of Customers,” like this: Estimating theRead more
Tom Mohr, Founder and CEO of CEO Quest, presents an overview of his research-backed, best practice framework and methods for tech startup company design to accelerate growth and successfully scale your business. This webinar covers material from Chapter 1: Revenue Engine Overview in Scaling the Revenue Engine, by Tom Mohr.
Chapter 1: The Revenue Engine Overview Webinar by Tom Mohr and Bill Portelli on 12/9/2016 Only 0.14 percent of the 60,000 software companies that received funding in the past decade have become unicorns (companies worth $1 billion or more) [1]. Thirty percent of these lost their entire invested capital, and 70 percent failed to achieve projected ROI (in other words, they had an unsuccessful exit) [2]. An article publishedRead more
